Blockchain – Disruptive chances and challenges from an entrepreneurial perspective
Major challenges since the start of the Internet are trust and security. Right now we are using lots of 3rd parties which functions as trustees in order to keep online transaction running smoothly. Even a major player like Facebook is nothing else than a platform of mutual trust which tries to guarantee that we are who we promise to be. Blockchain – the Bitcoin underlying technology might disrupt all of this by digitally enabling trust between two unknown entities. Sounds ama
Predict the occupancy rate in travel destinations and pro-actively drive digital marketing campaigns
Working in the digital travel industry for a long time, I know that there is one major issue. Each hotel and every destination would love to solve this challenge in order to distribute campaign budgets over the year: Have a good prediction of the occupancy rate of hotels within the destination. This could be used as a measurement for the necessity of starting digital campaigns to generate bookings. As this has not been done yet, we are currently working on a new kind of algor
