A cool product which is only a hardware thing might have been a great thing in the past. Having had two recent happenings where you could see that the future is digital - and we are not talking about e-commerce - I see that bigger companies will need to adapt much more quickly to this new digital era (Industrie 4.0 etc.). And most companies I know do have to take a lot of effort to get in this direction in case they don't want the same challenges as GoPro. Whenever you discuss digital transformation with the board members of bigger institutions, you will most likely here one thing: We are too big, our business model is somewhat complex and you need such a lot of money, experience and knowled
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