A cool product which is only a hardware thing might have been a great thing in the past. Having had two recent happenings where you could see that the future is digital - and we are not talking about e-commerce - I see that bigger companies will need to adapt much more quickly to this new digital era (Industrie 4.0 etc.). And most companies I know do have to take a lot of effort to get in this direction in case they don't want the same challenges as GoPro. Whenever you discus