Eine vordringliche Aufgabe der erfolgreichen und langfristig positiven Unternehmensführung – die digitale Transformation des Geschäftsmodells in mittelständischen Unternehmen. Versetzen wir uns einmal in die Lage von Frau Neumann, Geschäftsführerin eines mittelständischen Unternehmens im Großhandel in Norddeutschland. Jeden Tag wieder kommen ähnliche Aufgaben und Herausforderungen auf sie zu: 25 Mitarbeiter die Fragen und Anmerkungen haben, Geschäftspartner die Gespräche über Preise und Sonderwünsche möchten und der Leiter der Finanzen, der sich über offene Rechnungen einiger Kunden austauschen möchte. Parallel muss sie dann noch die Zukunft ihres eigenen Unternehmens formen um auch mittelfr
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