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Re-assessing the SME challenges in digital transformation based on our 2016 experiences

With the end of 2016 and the start of a new year, several newspapers and magazines – online and offline – have been flooded with articles about digital transformation and what will happen to medium-sized companies in 2017. To cut it short the answer was always you will be drowned by the end of this year and start-ups will take your position. What a fantastic outlook and we can say that based on our recent work this must not be what will happen to your company. The first good message is that you as the CEO (in some cases CFO or COO) of the company have all tools in your own hands to turn your company as the incumbent on the market from being under pressure by new rivals to being the most succ

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